People

Jane Asscher

Founding Partner - Strategy and Management

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After graduating from Oxford in 1985, Jane began her career at Ogilvy and Mather, where she worked on a range of blue chip international advertising accounts. In 1990, Jane moved from advertising to direct marketing and joined Tequila, becoming CEO in 1999.

Jane helped set up brand communications agency 23red in October 2000. She is Managing Partner and Chairman.

Jane has been responsible for the strategic development of a number of innovative behaviour change campaigns for the COI on topics as wide ranging as health, vocational training, environment, financial education, volunteering and the digital divide, and her insights into marketing to Women and Youth have shaped award winning, mould breaking advertising campaigns for the likes of La Senza and University of Oxford.

She sits on the IPA Council and various industry panels and has published many articles and thought pieces on effective brand communication strategies and creating and managing organisations that inspire the creative behaviour.