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Over 50s: The Fortunate Generation

11 May, 2015 - Source: Above+Beyond


Given that 79% of all disposable wealth in the UK is controlled by people aged 50-65, we were surprised to learn that the vast majority of this age group feel that advertising is not aimed at them.


Consequently in February 2015, we conducted a series of depth interviews to gain a sharper insight into why this young at heart and tech savvy age group feels so neglected by advertisers and in particular, banks.


The document below summarises the research and outlines the key insights from the interviews.


If you have any questions, comments or are interested in hearing the full report, please don't hesitate to get in touch: kate@weareabove.co.uk


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