Slot gaming ads within the DRTV sphere are interchangeable, with the names of the games often more memorable than the brands offering them.
As Betway launched its slots-only offering, Betway Vegas, our challenge was finding a way of showing the all-important games and jackpots within the brand-building framework of the rest of the Stories campaign.
So we came up with Teri. She’s frightening, but definitely not (so says our ECD) based
on his mum.
Part of the Betway Stories campaign, 2014.