AESOP... the a brand storytelling agency.
We find the stories that lie at the hearts of our clients’ brands using a unique combination of strategic planning and narrative theory.
Then, we tell these stories by creating design, packaging, online experiences, events, promotional marketing and advertising campaigns that work effectively in isolation and outstandingly together.
We launched Aesop in 2010 to overcome a problem we’d heard from lots of different clients on lots of different occasions: when they used more than one agency, things often became disjointed very quickly.
We realised clients needed something bigger than a ‘big idea’ to unite all their marketing activities and make them work together in a creatively stimulating and commercially effective way.
Stories are man's oldest, most natural and most powerful communication method.
People love stories. They find them compelling and involving. And, crucially, they pass them on.
When you treat brands as stories things get much simpler. Marketing jargon goes out the window. Touchpoints and executions become chapters in a wider narrative, and the whole story is always greater than the sum of its parts.