Aesop creates packaging for LittlePod’s handcrafted beer
10 July, 2012
Aesop, the brand storytelling agency, has crafted packaging with a suitably natural feel for vanilla specialist LittlePod, which has just unveiled its first craft ale. LittlePod Vanilla Beer is a traditional dark ale infused with honey and vanilla to give a smooth and not overly sweet flavour that goes perfectly with a wide range of food.
Originally conceived as a limited edition product for LittlePod’s Diamond Jubilee hamper, Vanilla Beer received such a warm response from the trade when it was previewed last month that LittlePod managing director Janet Sawyer was persuaded to make it a permanent addition to the company’s product portfolio. “We got fantastic feedback,” she says. “People were very complimentary about the uniqueness and individuality of the beer. We feel that it is a really special little beer and it’s great other people seem to agree in quite large numbers!” LittlePod has received expressions of interest from customers in Europe and Asia.
LittlePod asked Aesop to create packaging that reflected the beer’s innate specialness. “We love the design,” Sawyer comments. “It has a fantastic natural feel coupled with a classic, but contemporary look that is just right for our little beer.”
Aesop executive creative director Martin Grimer says: “The packaging for LittlePod Vanilla Beer shows a real lightness of touch and intuitive understanding of the brand story. We have a great deal of experience in packaging at Aesop and Harriet Beesley, the designer responsible, has done us proud.”
Vanilla releases other flavours and helps them to work together; in the beer it balances the bitterness of the hops with the sweetness of the honey, which makes Vanilla Beer an ideal starter for people new to drinking ales. The 6 per cent ABV beer is handcrafted in Devon by Hunter’s Brewery and wholesaled by Cotswold Fayre.