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  • Aviva pic2
  • Aviva pic1


Client: Aviva Plc
Brand: MultiaCar Insurance

The campaign is designed to support the launch of a brand new car insurance product for Aviva – Aviva MultiCar.

The TV ad sees Aviva's new character Ollie parading his fishing waders, bought with the money he saved by insuring his and his wife’s car with Aviva MultiCar, in front of his family before testing them out in the river!

For this campaign users will be able to interact with the character in social media via Ollie’s garage, an interactive Facebook application accessed via Aviva’s UK Facebook page (facebook.com/AvivaUK).

In his garage users can watch exclusive online videos of Ollie, create a personalised song with Colin the Carp and play the fishy arcade game MultiCarp with the chance to win some great prizes.

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