BT's new campaign for Infinity follows on from the BT Family adverts featuring “Adam and Jane” which have run from 2005 - 2011.
The new campaign features Jane’s son, Joe, played by actor Tommy Bastow. The ‘plot’ involves Joe moving into a flat with new characters Simon and Anna, played by BAFTA winner, Daniel Rigby, and TV and film actress Rebecca Night, respectively. Jane, played by Esther Hall, will make guest appearances as part of the campaign. The adverts follow the three characters through the laughs, trials and tribulations of sharing a flat with BT Infinity powering their online adventures.
The campaign is be supported by outdoor advertising and cinema screenings. Also, in an original twist, each of the three characters have their own avatar. This offers an alternative digital reality where the characters’ lives are extended beyond TV, into print and online advertising.