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  • Sainsbury's Paralympics


Client: Sainsbury's

In celebration of the London 2012 Paralympic Games, Sainsbury’s has launched a new TV advert as part of an above the line advertising campaign with global sporting icon and Paralympic Games Ambassador David Beckham.

The new spot focuses on ParalympicsGB athletes as they prepare for the London 2012 Paralympic Games. Highlighting the dedication, determination and desire of the athletes, the advert draws parallels to everyday moments, celebrating the extraordinary achievements we all accomplish.

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