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Brands that learn and share

18 September, 2015 - Source: Animl

There’s been a lot of recent discussion about brands contributing to social purposes.That’s a good thing, but there are many ways to contribute.

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Dare to be different: who is really pushing boundaries in today's competitive markets?

16 June, 2015 - Source: Animl

The notions of bold work, of different work and distinct work have been about for a long time. Striving to separate your brand from the masses has always been the aim of the marketeer. It is the pursuit to create memorable work that can stand out from the crowd and...

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The path to purchase is independent; brands should embrace this

21 April, 2015 - Source: Animl

Brands are increasingly considering the customer experience from advice to purchase, and how to make this journey cohesive. But the rise of branded advice might not be the best solution. Perhaps we should look to independents to provide advice and focus on product innovation? 

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The e-petition killed Dapper Laughs but will it bring down Littlewoods' Myleene Klass?

01 December, 2014 - Source: Animl

Brands should see the rise of the online petition as a blessing not a curse. The recent petition for Littlewoods to drop Myleene Klass provides an opportunity, not a headache. 

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Balancing the traditional vs. digital spend in retail. The Animl view.

05 November, 2014 - Source: Animl

As Christmas approaches, retail continues to evolve. But how does this impact concerns about balancing traditional and digital media spend? Animl looks at how to strike this balance and how to unite consumer interactions wherever they are.  

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Why brand purpose is everything. The view from Animl.

28 October, 2014 - Source: Animl

Richard Neville, the founder of digital agency Animl, shares the learnings from his recent TED Talk at Unilever about why brands should take on social causes.

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What our kids can teach us? Purpose over Persuasion

22 September, 2014 - Source: Animl

Richard Neville, founder of Animl, talks about the need for brands to focus on purpose rather than persuasion. 

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