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Unilever - Kids Today

Client: Unilever Plc
Brand: Persil, Omo, Surf Excel


Persil’s brand idea is that ‘Dirt is Good’. After ten years of using this strap line, the brand asked for shareable content that would remind mums why ‘Dirt is Good’ during their child’s development.


The Persil Kids Today Project included six short films illustrating unique insights about childhood across the globe. We used innovative head mounted camera technology to see children’s lives from a new perspective and understand why ‘Dirt is Good’ from their point of view.


We managed to reach mums hearts and minds with genuinely emotional, and thought provoking content. This was the brands debut digital brand act and its success created unprecedented results for the brand across all emotional and practical brand equity metrics.


"I cannot speak highly enough about Animl's fresh innovative approach, creative thinking and their commitment to delivering on time in full.” 

- Vanessa Juby, Global Digital Brand Manager, Persil

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