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ITV: Good Morning Britain

Client: ITV Plc
Brand: Good Morning Britain

Challenge


The ITV Good Morning Britain brief asked for a generous idea to celebrate weekday mornings in a fresh and modern way, reflecting the shows new format.


Solution

We created a Twitter-powered vending machine, featuring an LED ticker streaming the day's live news headlines, which delivers you a free, fresh bottle of orange juice when you tweet @GMB.


Result 

It was a small act of generosity that put a smile on everyone’s faces and started their day the right way. Twitter was filled with photos and thanks from thirsty fans!


"It's been a pleasure working with Animl. They're a really creative and collaborative bunch of people. They've been committed to the project and team though the entire process - from pitch to delivery.”

- Paul Ridsdale, Head of Marketing, ITV

 

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