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The Vaseline Healing Project

Client: Vaseline
Brand: Vaseline

We are the lead global creative partner for The Vaseline Healing Project.

We lead both strategy and creative development for both the global and local teams to highlight the impact the brand is having on people in need of medical support. When we’re on location we’re there to gather content and to deliver them to the local team in a way that best suits their marketing campaign.

To date we have captured missions in India, China, USA and South Africa, producing film, display advertising, social and website content for promotion activities across a range of their marketing channels. We also build websites for the local markets that house all of the content together. Here consumers can see all the areas of the world that have been helped by Vaseline, and how to support the cause.

Globally, The Vaseline Healing Project has helped over 2 million people with 11,000 being directly treated by a Vaseline mission in 2016. 

Through this marketing approach Vaseline has seen a double digit percentage increase in awareness and an uplift in sales. 

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