Sports Industry Awards 2011: Best Sponsorship of a Sports Team. "Team Sky Pro Cycling". Client - BskyB.
Webby Award 2011: Best Charitable / Non-Profit Website for Historypin. Client - We Are What We Do.
Campaign Big Award 2008: Best Integrated Campaign for "I'm not a Plastic Bag". Client - We Are What We Do.
"In an industry where all advertising looks the same we took a challenge to Antidote to come up with something different. They immersed themselves in our business, speaking to staff at all levels and customers across the country before developing their ideas. Everything they put to us was completely insight-led with a deep understanding of our sector, our challenges, our commercial objectives and our customer culture. They adopted a truly collaborative approach working with our whole team and have succeeded in delivering a differentiated brand strategy and creative campaign". Nicola Charles, Marketing Director, Hastings Direct.
"How do you intelligently touch the raw human nerve around the world to communicate technical excellence (head) and passion (heart)? Go to Antidote - they did this for Shell globally.” Raoul Pinnell, Former Chairman of Shell Brands International.
"We have been working with Antidote for 6 years, across full campaigns, such as the hugely successful Change the World for a Fiver book and I'm Not a Plastic bag tote bag, in addition to discreet pieces of thinking and design, such as the striking name and visual identity for our recent Historypin project. Across everything, we've worked more closely and collaboratively than we could with any other agency, sharing ideals and commitments, not only to changing the world, but also to the amount you can achieve with nothing to spend. At the top of almost every brief is a zero next to the marketing budget, yet at the end of every campaign we have millions of new participants, users and customers". Nick Stanhope, CEO, We Are What We Do.
"Antidote is an outstanding creative resource. They have worked with the British Olympic Association over the past two years, successfully transforming our core asset of Team GB ahead of London 2012. They twin strategic rigour and creative vision with a down to earth practicality". Hugh Chambers, Chief Commercial Officer, British Olympic Association.
"It's a pleasure working with Antidote. The team combine a deep understanding of the Rapha brand with creativity that is unencumbered by the constraints of media, channel or communications discipline. Their rich network of creative partners gives them reach way beyond the size of the core team and they coordinate and deploy this network with unwavering focus on the Rapha brand and our commercial requirements". Simon Mottram, Founder and CEO, Rapha.
Antidote grasped exactly what was needed on this project quickly. They patiently worked with us to define our proposition and helped us identify new channels to promote D&AD Membership. Then they gave us a rather nice problem - which of their many good ideas to put into production. I'm confident we'll see D&AD membership increase steadily over the coming year off the back of their work. Tim O'Kennedy, Chief Executive, D&AD.
As a Marketing Director you cherish agencies that not only deliver great, original creative but also understand the commercial and strategic imperative behind a brief, Antidote demonstrated this beyond any shadow of doubt. It's great to work directly with a team who are truly committed to getting it right and digging as deep as possible to solve the issues. They quickly understood what we wanted and became a seamless extension of our creative and marketing teams. Hazel Kay, Marketing Director, Chic Outlet Shopping Europe (Bicester Village Group)