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  • samsung

Samsung Memory Cards

Client: Samsung Electronics Ltd
Brand: Samsung Memory cards

THE CHALLENGE
Redefine the cluttered and confusing memory card category.

THE ACTIVATION
We created a global tool-kit which helped male and female shoppers understand memory cards in real terms both in-store and on-line. With the use of simple iconography and lifestyle photography (sport, families, music), the toolkit we developed demonstrated the functional benefits of Samsung memory cards as well as developing an emotional bond with the shopper.

We led the strategy, creative and delivery of the campaign

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