To raise awareness of the new PlayBadminton portal and drive traffic to the new PlayBadminton website.
5 exciting days at London Victoria Station and Manchester Piccadilly inviting consumers to take part in the Speed Challenge and to have a go with an augmented reality mechanic. Heaps of instant prizes to be won and records to be broken!
THE FAN FACTOR
An amazing day with consumers from all demographics taking part in the activity. With over 1000 participants, a hugely successful result with 60% of all participants checking out the website/portal and submitting their details on the spot!