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Dewar's Whisky Global Education Programme

Client: Dewar's Whisky
Brand: Bacardi Global Brands

WHAT?
A scalable, immersive, informal seminar style event used the power of peer-to-peer ‘storytelling’ to help consumers understand the benefits of Dewar’s Double-Aged whisky for themselves. Content was created in the UK then implemented through the AVANTGARDE local agency network to create Dewar’s fans around the globe.

THE FAN FACTOR
A 76% preference rate for Dewar’s amongst whisky drinkers on both sides of the globe represented a significant swelling of the Dewar’s fan base. Armed with fresh nuggets of knowledge, the participants became natural brand advocates.

Over 23,000 consumer interactions achieved alongside a 400% reduction in cost per experience.

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