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BMW Pit Lane Park

Client: BMW (UK) Ltd
Brand: BMW

WHAT?
An interactive F1 experience that toured the globe.

HOW?
5000m² of F1 Pits ‘Theme Park’ enables fans to experience the inner sanctum world of F1 - F1 garage, F1 lab, Pit stop challenge, photo stop, fuel stop, driving experience and pit shop.

THE FAN FACTOR
Visitors: 30,000 - 50,000 per day.
Additional activity in numerous cities including Istanbul & Warsaw.

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