In a market already saturated with athletes and the Olympics, BA's new campaign is a refreshing and unexpected response. It was created to take a light-hearted look at the build up to the London Olympics this year and showcase the vast scale of the operation at BA (once again featuring BA staff).
Building on BA's ever-growing social media audience - the 60-second ad titled "The Race" premièred live on Facebook. The campaign also boasts five Olympic themed press and outdoor ads that continue to build on the amplification of the team at BA.