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FIVE THINGS TO LOOK FOR IN 2017

03 January, 2017 - Source: BBD Perfect Storm

2016 wasn’t a great year for pollsters, nor experts, nor David Bowie. Which - glass half-full - means the bar is low enough for me to throw my hat into the ring with thoughts on what to look for in 2017.

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DON'T LABEL ME

14 November, 2016 - Source: BBD Perfect Storm

I get why brands started using labels. If I’m Levi’s and you’re buying my jeans, it makes sense that I should make sure everyone else knows you’re wearing Levi’s. You’re giving me money, and now you’re giving me free advertising too. It’s win-win.

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WOMEN: STILL KNOWINGLY UNDERSOLD

10 November, 2016 - Source: BBD Perfect Storm

If 2014 and 2015 marked a seismic shift in marketing to women, then 2016 has been a starkly depressing reminder that gender equality is still a long way off.

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ARE YOU DOING IT ON PURPOSE?

08 July, 2016 - Source: BBD Perfect Storm

I fear for purpose I really do.   Not in the personal sense of course. A life without purpose is no life at all. Unless you are a Kardashian, of course.   No, I fear for the way that brands and marketers are attempting to co-opt...

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HOW TO MASTER SOCIAL MEDIA, THE KYLIE JENNER WAY

15 June, 2016 - Source: BBD Perfect Storm

When Kylie Jenner first appeared on her family reality show, ‘Keeping up with the Kardashians’, who would have thought that she would hold such influence on today’s pop-culture. Unlike other celebrities who are famous for a specific talent, Kylie is fronting the wave of new age celebrities who are famous...

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CONTROLLING THE FATE OF YOUR CLIENTS

14 June, 2016 - Source: BBD Perfect Storm

I’ve never considered myself remotely spiritual in the new-age sense of the word. The mere mention of Lay-lines, Feng Shui and healing crystals has me immediately planning the quickest route to the emergency exit.

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PERFECT STORM'S FORECAST FOR 2016

15 January, 2016 - Source: BBD Perfect Storm

BBD Perfect Storm's Executive Planning Director, Ben Tan, shares his industry predictions for 2016.

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SHUT UP ABOUT RISK

17 March, 2015 - Source: BBD Perfect Storm

Simon Humphris, MD at BBD Perfect Storm, asks "Is risk a good thing to encourage in advertising, or is it a mis-judged tool used by carefree creative agencies to cajole the client into doing work for selfish reasons?"

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WHEN PROVENANCE IS TOO GOOD A BRAND FIT

10 November, 2014 - Source: BBD Perfect Storm

BBD Perfect Storm's Executive Planning Director, Ben Tan.

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CHOOSE YOUR ENEMIES CAREFULLY…

21 May, 2014 - Source: BBD Perfect Storm

The strategic value in identifying a worthy opponent.

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