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  • Get Rick Kick Desktop and Mobile
  • Get Rich Kick Facebook

Get Rich Kick

Client: SKINS

Helping SKINS reach their goals 

Since SKINS began they have been competing against some of the biggest spenders in sport, finding clever ways to get noticed.

The goal of this campaign is to increase sales of SKINS compression equipment while growing the brand value and appeal.

Rather than using traditional advertising to do this, SKINS have decided to highlight their professional sport sponsorships using a promotion.

And so the ‘Get Rich Kick’ campaign is born: a performance based challenge for a performance improving product.

It offers the chance to win AUS$250,000 by taking a footy kick in front of thousands of other fans. The lucky winner will be given the choice of kicking at a soccer, aussie rules, rugby league or rugby union game. To take the kick they’ll get an all expenses paid trip to a big game in their chosen sport. Success in the challenge nets them the life-changing sum as well as proving they have what it takes to rise to the challenge.

Not only should this improve sales and highlight the SKINS sponsorship of the Richmond Tigers and The Wallabies, but also create a buzz around the brand in the sports fan community.

Stay posted for the results. We’ve got our fingers crossed for whoever gets to take the big kick.

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