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  • Vitality Perfect Fit Tool 9
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Vitality: Helping customers stay healthy and motivated

Client: VitalityLife

Vitality has changed health and life insurance for good. Based on the insight that healthy customers live longer, Vitality has developed a game-changing proposition that not only protects customers, but encourages them to live healthily and rewards them when they do.

Vitality members can earn points each week by getting active and tracking their activity, and unlock access to rewards and benefits like discounted gym membership and half price running shoes, cinema tickets and even European flight deals!

To encourage members to track and record their weekly activity, VitalityLife asked us to develop an online tool to help customers find the best activity-tracking device for them.

The result? The Perfect Fit tool is a sleek two-minute tool that provides the user with the three best models based on their budget and personal activity patterns, plus the best option under £50 for the budget conscious. Users can then choose to email their results, visit the product site to purchase or find out more, or log in to the Member Zone to access their Vitality discount on select models.

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