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Challenger Brands: How to Gain an Unfair Advantage

18 August, 2014 - Source: Beattie McGuinness Bungay

This article outlines how BMB are helping challenger brands gain an unfair communications advantage through strong strategy, spirit and speed. 

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Retail Bank Marketing: A Dream Job?

06 June, 2014 - Source: Beattie McGuinness Bungay

This article looks at the challenges that banks currently face, from dismal levels of trust amongst consumers, to debates being centered firmly around negative headlines to a more general loss of meaning for retail bank brands. In this context, it examines the...

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Master Mixers: A Master Class To Attract The Middle Class

12 March, 2014 - Source: Beattie McGuinness Bungay

The middle class are masters of mixing brands to show off their individualism and confidence. But how do mass brands reconcile their need to talk to the majority while also giving the impression that they can assist people in this personal quest for a style that's uniquely their own?

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