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Retail Bank Marketing: A Dream Job?

06 June, 2014 - Source: Beattie McGuinness Bungay

This article looks at the challenges that banks currently face, from dismal levels of trust amongst consumers, to debates being centered firmly around negative headlines to a more general loss of meaning for retail bank brands.

In this context, it examines the current marketing approach and explores a number of ways in which high street banks might fight back against the dominance of the discussion by negative press with positive and bold steps. 

It’s impossible to rose-tint the recent past within the banking sector. For over 6 years there’s hardly been a month without another report of alleged failures and wrongdoing on the part of our high street giants.


The marketing challenge is unparalleled; no other sector has lower reported levels of trust amongst its consumers and there isn’t an obstacle free path towards winning it back.


In this environment, who would think to envy retail bank marketers? By contrast, this article argues that in the face of such a challenge there is a great opportunity to buck the trends of the sector and make a real difference.


You can download this article from the link below.

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