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Challenger Brands: How to Gain an Unfair Advantage

18 August, 2014 - Source: Beattie McGuinness Bungay

This article outlines how BMB are helping challenger brands gain
an unfair communications advantage through strong strategy,
spirit and speed. 

The idea of a 'challenger brand' can be an incredibly potent way of thinking about a brand and its position in the marketplace. It can also be a meaningless term when incorrectly applied.


When working with a true challenger brand, there are a few patterns to be observed that are common to their success, which we go on to investigate in this article.


You can download this article from the link below.

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