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The Joys of a Proper Brew

Client: Taylors of Harrogate
Brand: Yorkshire Tea

The latest TV ad for Yorkshire Tea shows a local village cricket match being transformed into a joyous celebration of a much-needed "proper brew". A brass band playing 'Everything Stops for Tea' heralds the entrance of a teatime parade (much to the amusement of surprised locals watching the match!) that involves the erection of a giant inflatable teapot and catapulting sugar cubes flung into the cup by acrobats dressed as tea spoons. 

Created by Beattie McGuinness Bungay, this new TV ad featuring Yorkshire tea staff marks the beginning of a three year sponsorship of the England cricket team that will see people celebrating the "Yorkshire Tea Break" across cricket grounds nationwide.

The Sponsorship deal is via the England Cricket Board and was brokered by BMB Neon. The sponsorship will be further supported by on-pack activity, online competitions, a Sky media partnership and social media.

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