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  • Yorkshire Gold - Nurse
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Yorkshire Gold

Client: Yorkshire Tea
Brand: Yorkshire Gold

The Business Problem
Yorkshire Gold is Yorkshire Tea's finest blend, which in turn makes it the finest blend of tea out there. We created a campaign to coincide with the relaunch of the product, celebrating the fact that it offers a bit of luxury to the everyday drinker, and cementing its position as the finest tea that money can buy (in the supermarket).

The Idea
We wanted our ads to focus on real Yorkshire Gold drinkers, so we threw the net over Yorkshire Tea's social community, asking real Gold drinkers to be our models for the campaign. ?We recruited six people and shot them in their everyday work attire.?Working with fashion photographer Douglas Freidman from New York we captured each model in the style of a high fashion ad, holding their favourite mug filled with Yorkshire Gold,with their pinky aloft as a nod to the luxurious nature of the brew in hand.

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