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  • New Balance UK - Toughest Opponent

Toughest Opponent

Client: New Balance
Brand: New Balance

New Balance and BMB have launched a new integrated online campaign exploring the mind game that every athlete has to overcome on the path to greatness.

Toughest Opponent looks at the psychological battles that take place inside our own head, that nagging voice of self-doubt, the voice that tells you to slow down, to throw in the towel. If you can overcome yourself, you can overcome anything.

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