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  • Callum - running on hill
  • Callum - Tunnel - holding shoes

"There are no shortcuts..."

Client: New Balance
Brand: New Balance

A rising star of the distance running circuit, Callum Hawkins has made it to the top through sheer, old fashioned hard work. His story is brought to life in a hero film that depicts his journey so far and his personal outlook on what’s to come for him.
 
This is the latest instalment of New Balance’s My Future Self campaign. The campaign, built bespoke for social and digital channels, captures the values, convictions and experiences that have shaped who they are as people and their performance as athletes and fitness professionals, acting as a powerful reminder when facing future challenges.

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