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Is sponsorship of the Olympics worth its weight in gold?

11 July, 2012 - Source: Big

In the run up to the 2012 Olympics, many brands have invested a great deal in sponsorship of the event. Cadburys, for example has been extremely successful in theming a number of its campaigns around the event, including brands such as Dairy Milk, Twirl, Double Decker and Caramel. They have...

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Are you excited about London 2012?

11 July, 2012 - Source: Big

How excited are the British public about the London Olympics and what does this mean for brands wishing to associate themselves with the event?

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What the public had to say about the Olympics

11 July, 2012 - Source: Big

Many of the people we spoke to are becoming increasingly excited about the 2012 Olympics and the recent celebrations of the Queen’s jubilee have certainly bolstered this.

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Challenging sponsorship regulations

11 July, 2012 - Source: Big

One Olympic athlete is finding new and creative ways to challenge sponsorship regulations imposed on track and field eventers.

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The 4 Ps of the Olympics

24 April, 2012 - Source: Big

With  fewer than 100 days to go, are brand marketers ready?

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Warning, cookie alert!

11 April, 2012 - Source: Big

A focus on one issue and one issue only. Cookies, of the digital persuasion.

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The Big pitch

02 April, 2012 - Source: Big

Lots has been written about the principles of pitching over the years. Should we? Shouldn’t we? They’re not fair. Not a level playing field. Blah...

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Avoid the social tick box trap!

08 March, 2012 - Source: Big

Too many companies and brands are falling into the trap of volume over quality when it comes to social media and simply ticking the 'job done' box!

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Lets make life simpler

17 February, 2012 - Source: Big

Unless we start to simplify people’s lives again and make them happier, we will reach a point where they will reject what we have to offer. It is that simple.

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Technology breathes new life into the art of promotional marketing

20 January, 2012 - Source: Big

With a fragile UK economy and weak consumer confidence, maintaining meaningful brand loyalty is challenging to say the least. Recent research has shown that 68% of consumers are happy to brand switch and only 5% prefer to keep to one brand. ...

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