11 July, 2012
- Source:
Big
In the run up to the 2012 Olympics, many brands have invested a great deal in sponsorship of the event. Cadburys, for example has been extremely successful in theming a number of its campaigns around the event, including brands such as Dairy Milk, Twirl, Double Decker and Caramel. They have...
Read more
11 July, 2012
- Source:
Big
How excited are the British public about the London Olympics and what does this mean for brands wishing to associate themselves with the event?
Read more
11 July, 2012
- Source:
Big
Many of the people we spoke to are becoming increasingly excited about the 2012 Olympics and the recent celebrations of the Queen’s jubilee have certainly bolstered this.
Read more
11 July, 2012
- Source:
Big
One Olympic athlete is finding new and creative ways to challenge sponsorship regulations imposed on track and field eventers.
Read more
24 April, 2012
- Source:
Big
With fewer than 100 days to go, are brand marketers ready?
Read more
11 April, 2012
- Source:
Big
A focus on one issue and one issue only. Cookies, of the digital persuasion.
Read more
02 April, 2012
- Source:
Big
Lots has been written about the principles of pitching over the years. Should we? Shouldn’t we? They’re not fair. Not a level playing field. Blah...
Read more
08 March, 2012
- Source:
Big
Too many companies and brands are falling into the trap of volume over quality when it comes to social media and simply ticking the 'job done' box!
Read more
17 February, 2012
- Source:
Big
Unless we start to simplify people’s lives again and make them happier, we will reach a point where they will reject what we have to offer. It is that simple.
Read more
20 January, 2012
- Source:
Big
With a fragile UK economy and weak consumer confidence, maintaining meaningful brand loyalty is challenging to say the least. Recent research has shown that 68% of consumers are happy to brand switch and only 5% prefer to keep to one brand. ...
Read more