To help grow the home delivery pizza market for Domino’s we needed to create meaning and affinity for the brand. We began by conducting a full 360-??degree audit of the business, including the many stakeholders, to better understand its needs and perceptions.
We needed an idea that focused on more than just great pizza. So we created a new platform – “It’s what we do”. This idea captured the passion and quality that goes into every pizza, as well as representing the brand truth that Domino’s goes to extraordinary lengths to bring customers the pizza they love. The idea was brought to life through TV, press and online banners.
We’d love to show you more of the great work we’ve done for Domino’s and the results we’ve achieved (including how we helped make one new product become their best-??selling launch pizza ever), but it’s much more enjoyable told over a slice of Pepperoni Passion. If you’d like to find out more, please contact our Client Director: firstname.lastname@example.org