Insights

The emotional breakdown

A lovely piece of innovation from the Guardian, who have developed an app that uses facial recognition software to analyse the mood of people in photos from their 24 hours in pictures feature – the app can also be applied to other websites. We should be challenging ourselves to think how brands could be presenting back information in interesting and creative ways.

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ESPN let the fans do the talking

ESPN are launching a digital outdoor campaign to promote its coverage of the Premier League. Digital posters will stream live information from games and will feature hash tags that will pose topical questions to generate live debate with fans. ESPN realise that building a community around its sports coverage is now an essential part of the broadcast experience, something we should consider when developing digital ideas to complement branded TV sponsorships.

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Free app with your coffee

Starbucks are always striving to add value to the customer experience, as demonstrated by their latest promotion where they are giving away a free app when you buy a coffee. The first app they are giving away is Shazam Encore, which lets you identify the song playing and displays synched lyrics. Normally priced at $5.99, it’s a nice giveaway you can use while having a coffee.

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VW roulette

This has done the rounds, but worth flagging for those that may have missed it. VW came up with a genius idea to promote the fuel efficiency of the VW Golf Bluemotion. They set a car of down the e6, the Norwegian equivalent of route 66, and had people guess when the car would run of out petrol for a chance to win it, by tagging a spot on Google maps. Ideas that blend the physical and digital in creative ways continue to stand out from the pack.

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