Insights

Brands are harnessing social gaming

Recent stats from I Am Playr show just how effective social gaming can be in driving brand engagement and sales. Alfa Romeo created a car configurator in the game and have doubled their facebook fans as a result, and are on track for 1 million people to have interacted with the brand. Other successful brand partnerships include Red Bull, who have sold 500,000 virtual cans via the game, and Nike who have sold 170,000 pairs of trainers.

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Social media fatigue

Recent research shows that in some of the more mature digital markets i.e. US, UK and Japan, 40% of people are visiting social networks less frequently. What this means for brands is that they need to be more focused than ever in terms of what they do in social media, in order to engage and deliver value.

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Facebook pop-up shop

US company Vacant have come up with an innovative way to drive sales through social media, with the creation of Facebook pop-up stores. The pop-up stores can be set up by a Facebook user, who then gets a commission on anything sold. All brands should be considering what part social commerce could be playing in the business and marketing mix.

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IKEA create ‘liked’ showroom

Another great social commerce idea, this time from IKEA, who have created the world’s first ‘liked’ showroom. The products on their website that receive the most likes are then the one’s promoted with offers and discounts, creating deals democratically. We should be considering how the ‘wisdom of the crowd’ can define digital brand experiences or bespoke offers.

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