People
Dan Machen
Head of Innovation
As a young account man Dan won a place on the D&AD student course for his copywriting- which went on to stand him in good stead as he moved into creative in the years to follow.
A hybrid creative/ strategy role followed as a Creative Planner, before more recently been appointed as Head of Innovation- responsible for our dedicated innovations unit !nvent.
Dan enjoys nothing more than seeing how he can flip the typical approach on its head and/ or fuse channels in the most valuable ways that engage and inspire the clients we work with.