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We work with brands – often challenger brands and nearly always brands in transition – to help them stand out and be successful in today’s world.Where consumers are being bombarded and both brands and budgets are under increasing pressures.

A cluttered marketing landscape means campaigns can lack focus and therefore impact, the resultant campaigns we call ‘scattered marketing’.So we’ve evolved a way of working to help brands grow, thrive and win in these conditions. 

We start by identifying the ‘Brand Enemy’.Overcome this and it’ll have the greatest impact on your brand’s success.Next comes your ‘Rally Cry’ – a simple, rousing articulation of how your brand can take on your enemy.

Defining the Rally Cry inspires clear, purposeful ways to tell your story.It steers the way the brand behaves, makes brand experiences more meaningful and provides a filter to focus marketing efforts.More importantly, when we have that Rally Cry focus, we all pull in the same direction and great things happen.

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PeopleView all

News View all

Disciplines

Clients View all

  • ASDA
  • BBC Children in Need
  • Beaverbrooks
  • Cotton Traders
  • Eurocamp
  • Pilkington Glass
  • Ronseal
  • Subaru
  • Swinton Insurance
  • UKAR

Accolades

2016                       

  • Epica Awards      

  • Creative Circle      

  • Mediaweek 

  • Campaign Media Awards          

  • Roses                                                                      

  • The Drum Marketing Awards      

  • MPA Inspiration Awards      

  • Scottish Creative Awards    

  • RAR Awards 

  • CIPR PRide Awards       

  • Prolific North Awards 

  • Lurzer’s Archive


 

  • 2015:
  • The Drum Marketing Awards
  • Prolific North Awards
  • MPA Inspiration Awards

 


2014:

  • The Drum Marketing
  • The Drum Network
  • MPA Inspiration
  • Northern Marketing
  • Roses
  • CIM Northern

2013:

  • CIPR 
  • PRide
  • DADI
  • Fresh Creative
  • Fresh PR
  • Kinsale Sharks
  • RAR
  • Roses

2012:

  • The Drum Marketing
  • Fresh Creative
  • Fresh PR
  • Marketing Industry Network (Mi)

2011:

  • CIPR PRide
  • Fresh Creative
  • MAA Best
  • Roses

2010:

  • CIPR Excellence

  • Fresh Creative

  • Fresh PR

  • Gramia

  • IPA Best of Health

  • Roses


2009:

  • Cannes Lions
  • CIPR Excellence
  • CIPR PRide
  • Crain's
  • DADI
  • The Drum
  • Fresh Creative
  • How-Do
  • IPA Best of Health
  • IPA Effectiveness
  • Marketing Industry Network (Mi)
  • Roses
  • Webby

Facts

  • 1 country
  • Number of people: 93
  • Established in 1987
  • Rank: 6

Sectors View all

  • Automotive
  • Business to Business
  • Charities
  • Clothing
  • Corporate
  • DIY
  • Drink - Alcoholic
  • Drink - Soft
  • Education
  • Entertainment

Contact

BJL
Black & White Building
74 Rivington Street
London
EC2A 3AY
tel 0203 701 6782
web www.bjl.co.uk
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