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People

Tony Evans

Tony Evans

Head of Planning

Tony has spent the last 20+ years working in a variety of research agencies, client organisations and communications agencies. From News International to Air Miles, from Millward Brown to NOP and from TBWA to BJL via Ogilvy and Cheil. He has just joined BJL to lead the Planning function.

Tony has worked on campaigns for many brands and services in a diverse range of sectors. At TBWA heworked on the Sun’s ‘We love it' campaign and on John Smith’s Peter Kay campaign – two pieces of work that really got the country talking. He was on the team that developed several TV Licensing enforcement campaigns that successfully kept the threat of detection real, and ‘encouraged’ people to keep their licenses up to date. More recently he led the team that developed the‘wearedavidbailey’ campaign to support Samsung's NX cameras which won many awards, including Cannes Gold.

Tony’s real passion is to develop brand promises that seamlessly translate into real service and experience realities for customers. This is what he hopes to help develop more of at BJL.

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