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  • Betfred TV Frame
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  • Betfred Homepage

You’ll Love a bit of Betfred

Client: Betfred
Brand: Betfred

Challenge:

How did we grow share by reaching new audience groups?

 

Discovery:

The new betting man, the ‘recreational £10 punter’, doesn’t bet to solve money problems – they bet because the game is much more fun with a bet on it and, if they’re lucky, they may win a few extra quid to make Friday night last a little longer. This fun and friendly style of betting is the Betfred way and the range of available products and offers creates an exciting experience whatever the result.

 

Breakthrough Idea:

We needed to hero the brand’s fun credentials using a brand property that would bring the Betfred experience to life and a distinctive and memorable way. With the 2013-14 football season building towards the Brazil World Cup, we had permission to get colourful. A personal carnival performance of Beyonce’s ‘Crazy in Love’ became our brand property, delivering a host of different betting experiences to our ‘recreational £10 punter’.

For the full case study please get in touch.

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