01 May, 2012
Social isn’t a silo and nor should it be treated as such; a good social strategy integrates with your current brand ecosystem and cross-channel efforts. With that being said, social is a great magnification tool — but like any marketing effort, it needs to be disciplined.
23 April, 2012
It’s becoming increasingly clear that over the next few years consumers will leave leather, paper, and plastic at home. Customers are asking for it. So how can we help them use smart phones to make a payment at all merchants, with one click, using available coupons or offers, with a...