Blast Radius develop an innovative web experience to support the launch of Land Rover and Victoria Beckham new bespoke luxurious, hand-finished Range Rover Evoque Special Edition.
The exclusively designed Range Rover Evoque Special Edition is the result of a collaboration between Land Rover Design, led by Gerry McGovern with Victoria Beckham.
Unlike other celebrity collaborations Victoria Beckham has been working closely within the design team at Land Rover for the past 18 months and the work by Nick Knight, conceived by The Brooklyn Brothers, dramatically showcases the creative process Victoria went through to deliver the Range Rover Evoque Special Edition.
Digital agency Blast Radius London created a parallax scrolling HTML5 experience to support the launch.
www.landrover.com/victoriabeckham is accessible as a website and on iPad. The experience communicates the story of the collaboration through a highly visual layered journey, with elements of inspiration, design, the product and quotes coming together as the user scrolls through the experience.
The site showcases the Nick Knight images and will also stream the live reveal with Victoria Beckham at an exclusive event in Beijing.
"The Range Rover Evoque Special Edition is all about design innovation and attention to detail, we wanted the digital experience to reflect this approach." Anita Fox, Head of Campaigns, Land Rover.