Panasonic is celebrating its Tier 1 sponsorship of the 2012 Olympic and Paralympic Games – the first ever ‘social media’ Olympics – with an exciting new global Facebook and mobile app. Flag Tags will enable people all over the world to ‘share the passion’ and show support for their team during the 2012 London Games.
The app has been developed by Brave which devised a way to celebrate the Games through a digital version of the age-old tradition of face-painting with a photo realistic effect. It will run worldwide covering more than 20 Facebook territories in over ten languages.
Flag Tags enables users to participate by simply taking their picture, applying the design of the chosen national flag and then sharing their Flag Tag with friends and family via Facebook, Twitter and email. Panasonic will then ‘share the passion’ through strategic digital media channels and event installations so that people all over the world can commemorate the Games in a totally innovative, never-before-seen way.
The campaign will be amplified through local level media and Facebook advertising. And in mid-June Brave is also launching a mobile version of Flag Tags across Android and IOS devices.
Brave Digital Director Carl Gonsalves explained: “We wanted to find a way of combining tradition and innovation to express what the 2012 Olympics is all about. With Flag Tags, Panasonic can encourage people around the world to pledge support for their team by decorating their face in national colours and dedicating their social profile to the chosen team.”
Among those championing Flag Tags is Heptathlete and London 2012 hopeful Louise Hazel. former British badminton player and gold medallist Gail Emms MBE, and double European Champion & 2006 Commonwealth Champion Gymnast Louis Smith.