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Insights

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How to make your pop-up shop go boom

14 April, 2014 - Source: Bray Leino

 Pop-up shops are now a firm favourite in the retail marketer’s arsenal, utilising dis-used retail space for short periods, in high-footfall areas to deliver experiential activity to passing shoppers.

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Creativity and talent are not the same

13 March, 2014 - Source: Bray Leino

You can’t teach creativity. So says Hanif Kureishi, speaking at the Bath Literary Festival last week.

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Two trends influencing the performance of your brand

06 December, 2013 - Source: Bray Leino

The best-laid strategies have to be amenable to change. In the long term, market forces, cultural changes and technological innovation can all shift the foundations you’ve built on. And as Darwin explained: it’s not the strongest that survive, but the ones most adaptable to change.

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Bray Leino & Unite improve student life with Vine #lifehacks

24 October, 2013 - Source: Bray Leino

Our creative bods have been busy with UNITE, the UK’s leading student accommodation provider, creating a series of Vine video #lifehacks.

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Bray Leino helped deliver the last national Census, but what's next for the project?

14 October, 2013 - Source: Bray Leino

  The 2011 Census was a big project for us, as lead agency on the marketing and communications aspects of its delivery; so it’s been with a unique mixture of emotions that we’ve observed the portents of doom accumulating around the initiative as we know it, one that’s been part...

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Is there a place for emotion in B2B marketing?

26 September, 2013 - Source: Bray Leino

 You may have caught one of our Senior Planners Julian French talking in B2B Marketing Magazine this month. He shared some of his thoughts with the editor Maxine Marshall in her article on how buyer psychology is used in the B2B space.

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Digital strategy: How to choose the right digital marketing channels

15 May, 2013 - Source: Bray Leino

Digital has definitely made life more interesting for marketers, but not necessarily easier. Choosing which of the umpteen new channels are right for your comms strategy requires insight and planning, but where do you start?

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Vision 2012

18 November, 2012 - Source: Bray Leino

Matt Rowntree, Bray Leino's Group Account Director, B2B PR, shares his thoughts on the recent Vision 2012 conference.

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Corporate Reputation - A Case For Constant Nurturing

04 October, 2012 - Source: Bray Leino

A firm's corporate reputation needs constant care and attention if it is to flourish.

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Google Insights to Get Your Mobile Strategy Moving

29 June, 2012 - Source: Bray Leino

Bray Leino Yucca's Ed Culliford looks at Google's recent insights on mobile strategy.

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