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Cautionary tales of #brandfail

27 June, 2016 - Source: Bray Leino

In the world of brands and branding, the fail rate for brands is greater than you’d think. This is in part because brands are part of the marketing realm that is all about perception building. Image is everything and purchase decisions are often made on the brand, not the reality...

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What to do when your idea goes viral

11 April, 2016 - Source: Bray Leino

So one night a few months ago, I had a silly idea, write Paul Trueman, Bray Leino Head of Social.

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A reaction to Facebook Reactions

25 February, 2016 - Source: Bray Leino

Facebook’s worldwide introduction of Reactions is a good news/not so good news deal for brands, writes Bray Leino’s Head of Social Paul Trueman.

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What motivates your employees might surprise you

01 December, 2015 - Source: Bray Leino

 What are the most important factors when it comes to keeping your employees engaged and motivated? For many managers, the intuitive answer to this question might not be correct, according to Lisa Killbourn, Bray Leino’s Chief Strategy Officer.

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The next opportunity in seafood? Innovation

30 November, 2015 - Source: Bray Leino

Our CEO Kate Cox was quoted in The Grocer in November, sharing her views on how brands can win market share in the consumer seafood category.

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What can experiential marketing do for your brand?

21 October, 2015 - Source: Bray Leino

In the complex marketing and comms mix we have at our disposal today, face-to-face is still one of the most effective ways of getting a message across. An effective experiential activation can get your product directly into people’s hands in a relevant, memorable context. It can immerse them in...

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Why Social Media Week needs to stop doing social media

05 October, 2015 - Source: Bray Leino

One of the best things I saw during last month’s social extravaganza in London was ‘A Series of Provocative Statements’ at the National Gallery, hosted by James Whatley of Ogilvy and his ex-client Rebecca Williams (pictured), one of many valuable sessions hosted outside of the main ‘campus’ of Victoria House.

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B2B Summit: What's the story?

01 July, 2015 - Source: Bray Leino

The 2015 B2B Marketing Summit was both the biggest ever, and oversubscribed. Clearly, B2B marketing as a discipline in its own right is a hot topic right now, writes Pete James, Bray Leino's B2B Creative Head.

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Bray Leino Drink Tank: FMCG sponsorship news update

17 June, 2015 - Source: Bray Leino

Drink Tank is our regular round-up of the UK’s FMCG and on-trade promotional activity in the drinks sector. And with summer well on the way, with sporting events galore, this quarter’s Drink Tank focusses on sponsorship.

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Innovation Radar: Wearable tech and medical self care

01 June, 2015 - Source: Bray Leino

 Bray Leino’s Director of Digital Sam Crocker examines what the launch of the Apple Watch means for wearable technology and medical self-care.

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