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The next opportunity in seafood? Innovation

30 November, 2015 - Source: Bray Leino

Our CEO Kate Cox was quoted in The Grocer in November, sharing her views on how brands can win market share in the consumer seafood category.

  • fish innovation
    fish innovation

We've been working with the Norwegian Seafood Council for a number of years to promote Norwegian seafood in the UK, she writes.

Like many other proteins, seafood is a category that is highly commoditised. Currently a few seafood brands make up a small proportion of overall sales, with the rest going to own-label products.

This category has been influenced by the multiple retailers’ reaction to the rise of the discounters, with pricing and ranging strategies constricted, and a prevalence of offers and multi-buys.

Research we’ve used in our work bringing Norwegian Seafood to the UK clearly demonstrates that there’s room in the market for brands to win unclaimed market share, specifically in Salmon and Cod.

To read more about how, visit our website

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