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Insights

A reaction to Facebook Reactions

25 February, 2016 - Source: Bray Leino

Facebook’s worldwide introduction of Reactions is a good news/not so good news deal for brands, writes Bray Leino’s Head of Social Paul Trueman.

  • Facebook reactions
    Facebook reactions

 
Expanding the limits of the 'like' button has been on Facebook’s agenda for some time, and now it's happened.

Suddenly there’s more to ‘liking’ a piece of content (your friend’s new baby or Nike’s new ad) than just, well, liking it.

THE GOOD NEWS. People can now show that they really love your stuff.

THE BAD NEWS. People can now show that your stuff makes them angry. And not in a good way.

It will be interesting to see how Facebook builds this development into its insight reporting, as this change has the potential to provide much more nuance to engagement stats.

Here’s a very quick breakdown of this Brave/Funny/Loved/Sad/Angry New World.

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