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Insights

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Wearable Tech: He who wears, wins

13 May, 2015 - Source: Bray Leino

 Bray Leino's top digital copywriter Paul Trueman takes a look at why the warehouse, not the Apple store, is the place to be for wearables right now.

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Current trends in B2B marketing

23 March, 2015 - Source: Bray Leino

 In March we sent one of our young B2B comms specialists Alice Dilliway to B2B Marketing Magazine's B2B In Tech conference. The event featured speakers from Adobe, Atos, Dell, Thompson Reuters and a number of other interesting brands and agencies. This is what she made of it.

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Why engaging digital experiences are simple

29 October, 2014 - Source: Bray Leino

There’s a huge opportunity for brands, as technology and digital innovation brings them closer to their audience, to drive more meaningful and powerful connections through the power of simplicity.

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What I wish I’d seen at #SMWLDN: 8 ways charities are owning social

30 September, 2014 - Source: Bray Leino

 Something was bugging me last week at Social Media Week, writes Paul Trueman, pictured second from right. And it wasn’t the occasional snake-oil merchant promising a ‘masterclass’ on customer interactions before delivering a thinly-veiled ad for his company’s new product.

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Why challenger brands cut through

18 August, 2014 - Source: Bray Leino

Any brand that doesn’t occupy the top spot in its sector could conceivably be described as a challenger; but that’s only part of the story.

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Smokefree: Plain packs for cigarettes a step closer

07 May, 2014 - Source: Bray Leino

The Plain Packs Protect campaign we’ve worked on with the Smokefree has recently begun to gain serious traction at government level around the issue of branding on cigarette packaging.

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Cultural advice on doing business in Asia

01 May, 2014 - Source: Bray Leino

As more of the Clients we work with gain a foothold in Asia it makes perfect sense for us to have a tangible operation on the ground here. For them, it’s not only about having someone locally in the right time-zone, but with the local knowledge, cultural understanding and industry...

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How to make your pop-up shop go boom

14 April, 2014 - Source: Bray Leino

 Pop-up shops are now a firm favourite in the retail marketer’s arsenal, utilising dis-used retail space for short periods, in high-footfall areas to deliver experiential activity to passing shoppers.

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Creativity and talent are not the same

13 March, 2014 - Source: Bray Leino

You can’t teach creativity. So says Hanif Kureishi, speaking at the Bath Literary Festival last week.

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Two trends influencing the performance of your brand

06 December, 2013 - Source: Bray Leino

The best-laid strategies have to be amenable to change. In the long term, market forces, cultural changes and technological innovation can all shift the foundations you’ve built on. And as Darwin explained: it’s not the strongest that survive, but the ones most adaptable to change.

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