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What can experiential marketing do for your brand?

21 October, 2015 - Source: Bray Leino

In the complex marketing and comms mix we have at our disposal today, face-to-face is still one of the most effective ways of getting a message across. An effective experiential activation can get your product directly into people’s hands in a relevant, memorable context. It can immerse them in...

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Why Social Media Week needs to stop doing social media

05 October, 2015 - Source: Bray Leino

One of the best things I saw during last month’s social extravaganza in London was ‘A Series of Provocative Statements’ at the National Gallery, hosted by James Whatley of Ogilvy and his ex-client Rebecca Williams (pictured), one of many valuable sessions hosted outside of the main ‘campus’ of Victoria House.

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B2B Summit: What's the story?

01 July, 2015 - Source: Bray Leino

The 2015 B2B Marketing Summit was both the biggest ever, and oversubscribed. Clearly, B2B marketing as a discipline in its own right is a hot topic right now, writes Pete James, Bray Leino's B2B Creative Head.

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Bray Leino Drink Tank: FMCG sponsorship news update

17 June, 2015 - Source: Bray Leino

Drink Tank is our regular round-up of the UK’s FMCG and on-trade promotional activity in the drinks sector. And with summer well on the way, with sporting events galore, this quarter’s Drink Tank focusses on sponsorship.

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Innovation Radar: Wearable tech and medical self care

01 June, 2015 - Source: Bray Leino

 Bray Leino’s Director of Digital Sam Crocker examines what the launch of the Apple Watch means for wearable technology and medical self-care.

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Wearable Tech: He who wears, wins

13 May, 2015 - Source: Bray Leino

 Bray Leino's top digital copywriter Paul Trueman takes a look at why the warehouse, not the Apple store, is the place to be for wearables right now.

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Current trends in B2B marketing

23 March, 2015 - Source: Bray Leino

 In March we sent one of our young B2B comms specialists Alice Dilliway to B2B Marketing Magazine's B2B In Tech conference. The event featured speakers from Adobe, Atos, Dell, Thompson Reuters and a number of other interesting brands and agencies. This is what she made of it.

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Why engaging digital experiences are simple

29 October, 2014 - Source: Bray Leino

There’s a huge opportunity for brands, as technology and digital innovation brings them closer to their audience, to drive more meaningful and powerful connections through the power of simplicity.

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What I wish I’d seen at #SMWLDN: 8 ways charities are owning social

30 September, 2014 - Source: Bray Leino

 Something was bugging me last week at Social Media Week, writes Paul Trueman, pictured second from right. And it wasn’t the occasional snake-oil merchant promising a ‘masterclass’ on customer interactions before delivering a thinly-veiled ad for his company’s new product.

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Why challenger brands cut through

18 August, 2014 - Source: Bray Leino

Any brand that doesn’t occupy the top spot in its sector could conceivably be described as a challenger; but that’s only part of the story.

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