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  • Freederm YATS
  • Freederm YATS Edit Room

Freederm Digital Campaign Puts Consumers in the Spotlight

Client: Freederm
Brand: Freederm

You Are the Star (www.youarethestar.com) is an immersive, full-screen digital experience which puts users inside a virtual MTV studio (complete with production crew), to record and their own choice of entertainment news clips, which they can store in their own virtual edit room.

The video clips can also be shared on Facebook and Twitter as well as submitted to the judging team at MTV, giving the winner the opportunity to become an integral part of MTV’s London team for a week. Ultimately the winner will get the chance to present for real - researching, writing scripts and presenting alongside news duo, Laura Whitmore and Joel Dommett.

The campaign, by Bray Leino, is open to all UK residents aged over 15-years-old and runs until June 10th. It’s supported by digital, social media, print and a 30-second MTV television commercial.

Stuart Roberts, Freederm Brand Manager commented: “Digital user-experience is becoming an increasingly important part of our overall brand strategy. This campaign provides an exciting and innovative opportunity for our consumers to engage with Freederm is a completely new way.”

 Sam Crocker, Digital Director of Bray Leino (part of the missiontm ) commented:  “You Are the Star is an exciting step forwards in our digital and social activity with Freederm. We’re immensely proud of the experience that we have delivered for a very ambitious brand.”


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