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  • Blistex

New Packaging for Blistex

Client: Dendron
Brand: Blistex

Paying Lip Service

New Packaging and Amazing Growth for Blistex


Our brief was to create a new look for the iconic Blistex lipcare brand which appealed to modern female consumers, engaged shoppers and helped them quickly understand the eight products and their benefits.


On a strategic and technical level, we utilised insights into how consumers shop in the lipcare category to simplify the decision process. We segmented the Blistex range into three groups: ‘Daily Care’ ‘Medical’ and ‘Cosmetic’.

Through the packaging creative we maximised the appeal of the products and  used illustrations to capture both the benefit and the essence of each item in the range.

Daily Care products were given a soothing feel. Medical packs took inspiration from scientific illustrations.  And flavour cues and fun were the key aspects for the Cosmetic products.


With products seeing increases as high as +65% YOY in key accounts, the impact on sales speaks for itself.

Blistex Brand Manager, Antonia Rollins, is delighted with the results. “We love the fresh new look Bray Leino has created. It clearly gets across the benefits of each product.”

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