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  • Brittany Ferries1

Curiosity

Client: Brittany Ferries
Brand: Brittany Ferries


Following our appointment after a four-way pitch in August 2012, Bray Leino, part of The Mission Marketing Group, has launched an integrated campaign for Brittany Ferries.

The campaign launched on Friday, January 18th with a primetime television brand commercial, produced in 30 and 60 second formats. The campaign also has support across cinema, digital, press, PR and direct mail.

Jon Elsom, Bray Leino’s Executive Creative Director comments: “Brittany Ferries has a unique offering, providing travellers and holiday makers access to the heart of Spain and France, with a travel experience that provides limitless possibilities.

“Our campaign aims to break with industry norms and connect with a new audience and get them excited about travel and holidays with Brittany Ferries. Our brief is to grow brand awareness and increase passenger numbers over the next three years. The launch of this hugely exciting campaign is the first step in achieving this.”

Richard Price, Head of Marketing, Brittany Ferries adds: “Our business has ambitious growth targets in the next few years and central to that growth will be connecting with new audiences and drawing in new consumers to self-drive holidays by ferry. The work Bray Leino has developed takes us in a new direction, and we’re all hugely excited about the campaign breaking."

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