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Radio Interference

Client: Dermal
Brand: Otex

Our latest project for Otex, the UK’s best-selling ear wax treatment range*, has seen us partner with the legendary animation studio Aardman to create a spot that delivers the brand message with a real sense of class and charm.

The 30 second ad, which aired on ITV prime-time at the end of May, tunes right in to the frustration caused by hearing-loss due to blocked ears.

Working with directorial duo Karni and Saul and the rest of the Aardman team was awesome. Their attention to detail really helped give the final work its polished, refined finish. It’s a nice take on an old issue, and a marked change from some of the other, more clinical, ads that often come out of the over the counter (OTC) sector.

“We’re delighted with Otex’s new TV ad and we believe it will really make us stand out as market leaders,” said Antonia Goldring, Otex Brand Manager. “We fell in love with Bray Leino’s concept as soon as it was presented to us and Aardman have done such a fantastic job bringing it to life in a very nostalgic and charming way. A job very well done!”

“This is a bold campaign that we believe will strike a deeper chord than some of the drier, less creative work we see in the OTC arena,” said Jon Elsom, our Executive Creative Director. “This ad distils the essence of the consumer issue and delivers a very clear message in an abstract, appealing way. The Aardman team’s production values and enthusiasm for the project meant that execution of our concept was carried through flawlessly. Another great piece of creative to add to our growing 2013 portfolio.”

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