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  • iglu upside down penguin place holder

Penguin animation for iglü

Client: Diomed Developments
Brand: iglü

 iglü Gel and iglü Rapid Relief Gel provide fast, effective relief from mouth ulcers by forming a long-lasting shelter over them. It sticks in place to soothe the pain, keep the ulcer protected and help it heal.

The new ad uses a simple and charming animation to tell this story. It features a penguin whose whole world is thrown out of kilter. As the penguin struggles to cope, the igloo sticks fast.

The campaign includes a 30 second, 20 second and 10 second spot, aired across national TV networks, with the campaign carried through consumer and trade press.

Suzanne Mitchell, iglü Brand Manager, said: “We’re over the moon with this work. It’s got bags of charm and looks beautiful, communicating a simple message about the product in a memorable way.”

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