We use cookies to ensure that we provide you with the best experience on our site. To learn more about how they are used please view our Cookie Policy.
If you continue to browse our website we will assume that you are happy to receive cookies. However, click here if you would like to change your cookie settings. [X]
  • bonne maman poster

Bonne Maman: Les Treats Petites

Client: Bonne Maman
Brand: Bonne Maman

Summer 2014, Bonne Maman Cakes launches three new flavours of its popular Galettes, and inviting customers to enjoy “Les Treats Petites”.

Bray Leino was appointed earlier this year as Bonne Maman Cakes’ first ever dedicated UK agency. We've devised a specific marketing strategy to promote awareness of the Bonne Maman Cakes brand, and to boost trial and purchase of its traditional French cakes: La Madeleines.

Bonne Maman Cakes sells over seven million of its famous scallop-shaped Madeleines every year, made with a traditional French recipe using the finest ingredients: fresh butter, fresh eggs, and no preservatives or colourings.

The charming press ad refers to “Les Treats Petites”, and conveys the traditional, home-cooked, rustic quality of Bonne Maman’s cake and biscuit range.

A large marketing plan will see supporting activity including sampling in and out of UK store, and price reduction offers for the duration of the promotion.

Your session will expire in xx.xx
Continue or Log Out