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Freederm TV campaign expands creative ‘freedom’ theme

Client: Diomed Developments
Brand: Freederm

We’re taking freedom to bold new places with spot skincare brand Freederm’s latest TV campaign.

Since its launch in 2005, Freederm has challenged its market conventions, engaging its youth audience through the emotional resonance of the sense of freedom that comes with being free from spots.

This one doesn’t feature any young people, or people at all for that matter; but it does convey a real sense of freedom.

It also has an awesome soundtrack!

The campaign has been amplified  on social media through a Twitter competition encouraging the audience to try and win prizes by sharing a photo of themselves feeling free.

“This feels like a really natural development of Freederm's brand story,” says Jon Elsom, Executive Creative Director at Bray Leino. “The positioning we've developed of freedom through self-confidence is going from strength to strength, and this film opens up the way for a great many creative interpretations of what that could mean.”

"Fun, entertaining ads are exactly the kind of thing our youth audience wants to see, and we're really proud of this latest effort,” says Andrew Wormald, Freederm’s Brand Manager.

“For all its irreverence, it manages to remain relevant, celebrating the ultimate benefit our products can bring. It's a big leap forward both for our brand and the category, and we can't wait to see where this exciting platform will take us next."

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